Andoniadis Retail Services - Retail Consultant Museum Stores Services

We provide the following services:

Museum Store Assessment Program

The Museum Store Assessment Program is a proven, cost-effective way for you to take your store to the next level of profitability. We developed an extensive checklist to use during the onsite segment of the review to unearth those areas with the greatest potential for profit improvement and an enhanced visitor experience including:

Financial performance
Mission related product selection
Merchandise buying
Inventory control
Retail pricing
Customer service and selling
Management and staffing
Merchandising
Displays
Store layout and foot-traffic patterns
Employee and volunteer management

The final onsite step is a joint discussion of our findings that is much more than just a critique. For every item noted, we will recommend a specific course of action.

Our assistance doesn't end with the onsite segments of the assessment. A written report of the findings will be prepared, and we are available via telecommunications to support you as you make changes.

Request Brochures or more information about the Museum Store Assessment Program.

Museum Store Layout and Design Services

If you want to increase your sales you must draw visitors into the store, focus their attention on strategically merchandised products and encourage them to linger.

Whether your store is still on the drawing board or about to undergo a facelift, and regardless of the type of museum or size of store, we can recommend layout options and functional fixture design ideas that will enhance the buying experience and increase sales.

Regardless of whether we are engaged by the museum or architect, we will use the comprehensive Function, Layout and Design Checklist we have developed to make sure every critical component and the latest approaches to museum store retailing are considered. Key segments of the checklist include:

Understanding the mission, visitation characteristics and product mix
Store, office and storage sizing and location
Interior layout
Fixture design
Merchandising and display plans
Foot traffic patterns
Lighting
Connectivity, electrical and mechanical considerations
Interior and exterior signage

You don't need to be a retailing expert to implement these revenue-generating ideas in your store. Instead, we'll assist you from conception to completion.

Request Brochures or more information about the Museum Store Layout and Design Services.

International Museum Store Consulting

If foreign visitors make up an important segment of your visitation, we can help increase their purchases in your museum store through product selection, merchandising, display and customer service concepts favored by these visitors. In addition to generating more revenue, these elements will greatly enhance the visitor experience and lead to favorable comments about the retail experience and your museum.

Request more information about International Museum Store Consulting.

Business Plan Preparation

We can prepare or assist you to prepare a business plan for your new or changing museum store. Along with your special requirements, the typical issues addressed include:

Summary Assessment
- Market
- Goals
- Plans
Strategic Development
- Merchandising and Cross-selling
- Marketing
- Goals and Plans
Programming
- Understanding the Visitor/Customer
- Layout, Design and Fixturing Considerations
- Merchandise Categories
- Merchandising
- Operational Issues (Management, Support Personnel, Logistics, Equipment)
- Financial Projections and Benchmarks
- Continuing Education
- Community Outreach
Future Directions
- Role of Retailing
- Proprietary Product Development
- Branding
- E-commerce
- Mail Order
- Licensing
- Wholesale
- Additional On and Off-Campus Sites
Implementation Strategy

Museum Store Customer Service and Sales Training

"You Are the Store"

There is a direct correlation between the quality of your customer service and the sales in your museum store. If your salespersons are attentive to the needs of your museum visitors and use customer service oriented sales techniques, you will see an increase in sales and visitor satisfaction.

The You Are the Store customer service and sales training workshop is a three-step, interactive presentation. The first step highlights the importance of store revenues to the financial health of the museum and the prominent role of salespersons in this process.

The customer service segment establishes several customer service principles as a basis for the training. The participants are drawn into the process by soliciting their own good and disappointing customer service experiences.

The third, all-important selling segment, highlights selling as an important component of great customer service. In this segment, five simple selling steps are presented that will help your salespeople help visitors buy what they want, increasing sales and visitor satisfaction.

This workshop is presented on-site, in your museum, using products and actual examples from your store. Throughout the workshop, suggestions are customized to blend with the environment of the museum.

Ecommerce Consulting

Ecommerce, the use of the internet to sell to, and stay in contact with, 'visitors' around the world, may be right for your museum store. Executed properly, it can lead to increased sales and greater visibility for your museum.

We are here to help you choose products that are appealing to internet buyers, develop mission related, proprietary product that is appropriate for Internet sales, and plan operations in anticipation of your success.

We are not website developers. Our goal is to increase your chances for success, in this incredibly competitive atmosphere, by helping you have the information needed by the website developer ready, and to make certain you are prepared to efficiently fulfill orders.

Museum Store General Consulting

Our general museum store consulting allows you to direct the focus of the consultation to areas in which you have concerns and/or questions. These areas my include product selection, operations, inventory levels, customer service and selling, store layout, retail pricing, financial performance — any area of anxiety.

The consultation would begin after you have completed a nine page questionnaire. The goal of the questionnaire is not only to gather and organize facts about your store operation and relationship to your institution, but also to focus attention on critical profitability factors.

After you have given further thought to your needs, we will be pleased to provide you with an all inclusive fee proposal for an approach that best meet your requirements.

Request Brochures or more information about the Museum Store General Consulting services.

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